Luxury Made Simple

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Aura Collection

Made to Last

Our reinforced cotton towels stay soft, vibrant, and durable wash after wash.

Minimal Design

Featuring clean lines and refined styling, it lends contemporary elegance to any bathroom decor.

Everyday luxury

Elevate your routine with our cotton towels that bring hotel-quality luxury to the comfort of your home.

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The Edit
Why Upgrading Your Bath Towel Is the Easiest Home Upgrade You’ll Ever Make

Why Upgrading Your Bath Towel Is the Easiest Home Upgrade You’ll Ever Make

Upgrading your bath towel is one of the simplest ways to elevate your everyday routine. A well-made towel offers better comfort, absorbency, and durability, turning a daily habit into a...

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From the founder
"

The Architecture of a Ritual

I spent my years in London studying the precision of finance and the language of global value. But what stayed with me wasn't just the numbers; it was the atmosphere. In a city where every corner felt intentional, I realized that true luxury isn't about the price on the tag, it's about the quality of the silence in your own home.

Returning to India, I saw a disconnect. We live in a world of high-speed digital noise, yet the spaces meant for our recovery, the bedroom and the bathroom, were being treated as afterthoughts. We were settling for mass-market textiles: uninspired, forgettable, and built for a single season.

Hyluxe was born from a refusal to settle.

I believe that the first fabric you touch after a long day shouldn't just be a commodity; it should be a reset button for your nervous system. Every piece we create is designed to be an Instrument of Ritual. We don’t follow trends or scream for attention; we build modern classics for those who understand that luxury isn't loud—it’s felt.

This is my journey of bringing 'Quiet Luxury' home, creating a sanctuary that feels as refined as the life you’ve worked to build.

Sahil Bhawani
Founder & CEO

Frequently asked questions
What is the return policy?

Our goal is for every customer to be completely satisfied with their Hyluxe purchase. Due to hygiene reasons, we’re unable to accept returns once a product has been opened or used.However, if your order arrives damaged or incorrect, please reach out to us, we’ll make it right.
When will I get my order?

We strive to ship your order at the earliest. Once dispatched, you’ll receive a confirmation email with tracking details. Delivery times may vary based on your location.
How much does shipping cost?

We offer free shipping across India. All orders are delivered safely to your doorstep, with no additional charges at checkout.
What fabric are Hyluxe towels made from?

Every Hyluxe towel is crafted from 100% pure, long-staple cotton, chosen for its luxurious softness, high absorbency, and lasting strength. Each piece is woven with care to deliver the perfect balance of comfort, texture, and performance.
What is the size of a Hyluxe towel?

While most standard bath towels measure around 70 x 140 cm, each Hyluxe towel is generously sized at 75 x 150 cm. This slightly larger dimension offers better coverage, a more luxurious drape, and enhanced comfort, making your everyday routine feel effortlessly elevated.